About VITL

Hello, we’re Vitl

We understand that finding the time to stay healthy is increasingly difficult when you lead a busy, exciting life. That’s why we’re on a mission to build the most advanced health and wellbeing platform to improve our users’ health.

As one of the world’s leading personalised nutrition platforms, we offer AI-driven online consultations, alongside DNA and blood testing kits, to provide tailor-made vitamins and personalised content to help people feel 100% more often.

Headquartered in London, we’re backed by some of the UK’s leading angel and institutional investors including Samos (backers of Ocado and Charlotte Tilbury) and True (a leading UK consumer investor), as well as Alex Chesterman (Founder of Zoopla & LoveFilm) and Simon Duffy (Founder of Bulldog skincare).


Since launching we’ve already:

  • Achieved over £2m in revenue
  • Helped over 150,000 people learn more about their health with our industry-leading nutritional health consultation
  • Delivered over 60,000 nutrition packs directly to people around the world
  • Started selling our products in Whole Foods, Planet Organic and GNC, with Vitl now available worldwide
  • Created a service that customers love: 93% of reviews on TrustPilot rate VITL as 'Great' or ‘Excellent’

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